Abstract This article looks at the portrayal of Islam and Muslims in the British press. It recommends that British Muslims are depicted as 'outsiders other' inside the media. It proposes that this misrepresentation can be connected to the improvement of a 'prejudice', in particular, Islamophobia that has its underlying foundations in social portrayals of the 'other'. To foster this argument, the article provides an outline/outline of how ethnic minorities have been addressed in the British press and contends that the treatment of British Muslims and Islam follows these subjects of 'aberrance' and 'un-Britishness'. What they (media) practice is the ability to address the world in some clear ways. Also, on the grounds that there is a wide range of clashing manners by which the importance of the world can be developed, it makes a difference significantly what and who gets addressed, who and what consistently and regularly gets forgotten