HOW AFFILIATE MARKETING WORKS

HOW AFFILIATE MARKETING WORKS

By including adverts on their websites, affiliate marketers enable website owners to make money online. A straightforward system with little risk and potential advantages.

The affiliation system involves three parties: the advertiser, who is the owner of the advertisements and the one who offers the service or product, the publisher, owner or proprietor of a website, blog or newsletter that will contain the advertising, the network of affiliates, which is the system that will manage the settlement of the two people involved in the transaction.

How does affiliate marketing work?

To start earning money online with the affiliation you must have a web page or a blog, to be able to introduce the ads for which you have reached an agreement with the affiliate. Agreements and economic transactions are usually handled by affiliate networks, which allow companies to establish a mutual cooperation agreement, where companies must be interested in the strictly bureaucratic part, the technical task will be managed by the publisher that must include the ad code on your web space. These ads can be represented in the form of banners, pop-ups or forms to be filled in by the user.

How do you earn with affiliate marketing?

The four basic commission distribution patterns are all related to the website tasks that each user will complete:

PPS (Pay per Sale) – The publisher will receive a commission for the successful sale when the user reaches the advertiser's site through the ad, an option used mainly by large e-commerce stores like Amazon.

PPC (pay per click) is a model where the advertiser pays a charge each time a user clicks on the ad, much like Google AdSense does to compensate website owners.

Pay per Lead (PPL) - The advertiser is a product distributor. It requires building a user records database. An advertiser could, for example, request a subscription to a newsletter or the viral spread of a video. It is understood that the advertiser will pay the commission to the publisher each time a user performs the requested action (registration, sending a video, etc.)

PPV (Pay per View) – The simplest model. The advertiser in this instance will pay the commission based on each unique visitor to the publisher's website. As long as a user sees the ad.

How to start affiliate marketing?

In order to earn money online through the affiliate system, it is important to know first that you have to have a website or blog that has enough visits in order to have satisfactory results. The first step is to find a market where your blog can produce adequate traffic by being well-optimized for SEO. It is best to choose a market niche that has not yet been explored, they are difficult to find but some remain.

To achieve good results, it is also convenient to know the best analytical tools that allow you to have a broad vision of the behavior of visitors on your website. Google Analytics, for example, is a very good option, where you can carry out very detailed monitoring, such as obtaining more information about the number of visitors, reading times, abandonment rate during the reading of visitors, return rate on the site and, above all, the keywords most searched for by users.

Forge an affiliate agreement

Once you have a site with a stable or growing number of visitors, you can choose from the various options available in the affiliate marketing market. Today, almost all the big ecommerce stores offer their own affiliate programs. If you conduct a web search, you will find the systems or businesses that are most convenient for your project, naturally taking into account the conversion fee percentages.

Social networks and affiliates

It is always important to spend time on social networks in order to improve website visits and, along with them, the likelihood of conversion in advertiser banners. Spend time on the sites of Facebook, Twitter, or Instagram to grow your fan base and improve your prospects of making money through affiliate programs online.

Measures for SEO purposes

You must be extremely cautious when utilizing the rel="nofollow" attribute when we insert the link with the tracking code on our blog because an affiliate link could be perceived by Google as a spam site. Through this measure we are going to tell the search engine not to pass part of the strength of that link.